Case Study B: (Education)

Marketing and branding support for an established UK university looking to increase its presence in China and promote co-operation with a Chinese education institution. This involved the design and compilation of a Chinese website and brochure, and advertising of the university on relevant Chinese websites and in sector-specific magazines. China Consulting representatives subsequently visited China on their behalf, signed an Agreement of Co-operation with the Chinese partner and have since played a part in the active recruitment of students and the transfer of personnel and resources between establishments.